Inani elikhulu lamahhotela aphesheya kwezilwandle lingena emakethe yaseShayina

Imakethe yamahhotela nezokuvakasha yaseShayina, esilulama ngokugcwele, isiba yindawo eshisayo emehlweni amaqembu amahhotela omhlaba wonke, futhi izinhlobo eziningi zamahhotela omhlaba wonke ziyasheshisa ukungena kwawo. Ngokwezibalo ezingaphelele ezivela ku-Liquor Finance, ngonyaka odlule, izinkampani eziningi ezinkulu zamahhotela omhlaba wonke, okuhlanganisa ne-Ii-nterContinental, I-Marriott, I-HiltonI-Accor, i-Minor, kanye ne-Hyatt, baphakamise ukwandisa ukuvezwa kwabo emakethe yaseShayina. Kunezinhlobo eziningana zemikhiqizo emisha ezethulwa eGreater China, okubandakanya amahhotela namaphrojekthi amafulethi, futhi imikhiqizo yabo ihlanganisa izinhlobo zezinsizakalo zokunethezeka nezikhethiwe. Umnotho wesibili ngobukhulu emhlabeni, ukukhuphuka okunamandla emakethe yamahhotela nezokuvakasha, kanye nesilinganiso esiphansi kakhulu sechungechunge lwamahhotela—izici eziningi zidonsela izinhlobo zamahhotela zamazwe ngamazwe ukuba zingene emakethe. Ukusabela kwechungechunge okubangelwa yilolu shintsho kulindeleke ukuthi kukhuthaze ukuthuthukiswa okuqhubekayo kwemakethe yamahhotela ezweni lami.

Njengamanje, amaqembu amahhotela aphesheya ayanda ngenkuthalo emakethe yeGreater China, okuhlanganisa kodwa kungagcini nje ekwethuleni izinhlobo ezintsha, ukuthuthukisa amasu, kanye nokusheshisa intuthuko yemakethe yaseShayina. Ngomhlaka-24 Meyi, iHilton Group yamemezela ukwethulwa kwezinhlobo ezimbili ezihlukile ezigabeni ezinkulu eGreater China, okungumkhiqizo wendlela yokuphila iMotto by Hilton kanye nomkhiqizo wehhotela ogcwele isevisi ephezulu iSignia by Hilton. Amahhotela okuqala azoba seHong Kong naseChengdu ngokulandelana. UQian Jin, uMongameli weHilton Group Greater China kanye neMongolia, uthe izinhlobo ezimbili ezisanda kwethulwa nazo zicabangela amathuba amakhulu kanye namathuba emakethe yaseShayina, zinethemba lokuletha izinhlobo ezahlukene ezindaweni ezinamandla njengeHong Kong neChengdu. Kuyaqondakala ukuthi ihhotela iChengdu Signia by Hilton kulindeleke ukuthi livulwe ngo-2031. Ngaphezu kwalokho, i-"Liquor Management Finance" nayo yashicilela isihloko ngalolo suku, "I-LXR ihlale eChengdu, umkhiqizo weHilton osezingeni eliphezulu uqeda iphazili yokugcina eShayina?", qaphela ukwakheka kweqembu eShayina. Kuze kube manje, uhlu lwamahhotela e-Hilton Group eShayina selwande lwaba ngu-12. Ngokusho kolwazi oludlule, iGreater China isibe yimakethe yesibili ngobukhulu eHilton, enamahhotela angaphezu kuka-520 asebenza ezindaweni ezingaphezu kuka-170, kanye namahhotela acishe abe ngu-700 angaphansi kwemikhiqizo engu-12 esalungiswa.

Futhi ngoMeyi 24, iClub Med ibambe ingqungquthela yokukhuthaza abezindaba yokuthuthukisa umkhiqizo ka-2023 futhi yamemezela isiqubulo esisha somkhiqizo esithi “Lokhu kuyinkululeko”. Ukuqaliswa kwalolu hlelo lokuthuthukisa umkhiqizo eShayina kubonisa ukuthi iClub Med izoqinisa ukuxhumana nesizukulwane esisha sabahambi beholide ngendlela yokuphila, ivumele abathengi abaningi baseShayina ukuthi bajabulele ngokugcwele ubumnandi beholide. Ngesikhathi esifanayo, ngoMashi kulo nyaka, iClub Med yasungula ihhovisi elisha eChengdu, ixhumanisa iShanghai, iBeijing neGuangzhou, ngenhloso yokuthuthukisa kangcono imakethe yendawo. INanjing Xianlin Resort, okuyinto lo mkhiqizo ohlela ukuyivula kulo nyaka, nayo izokwembulwa njengendawo yokuqala yokungcebeleka yasemadolobheni ngaphansi kweClub Med. Amahhotela e-InterContinental ayaqhubeka nokuba nethemba ngemakethe yaseShayina. Engqungqutheleni Yobuholi be-InterContinental Hotels Group Greater China ka-2023 ebibanjwe ngoMeyi 25, uZhou Zhuoling, i-CEO ye-InterContinental Hotels Group Greater China, uthe imakethe yaseShayina iyinjini ebalulekile yokukhula kwe-InterContinental Hotels Group futhi inamandla amakhulu okukhula emakethe. , amathuba okuthuthukiswa asephezulu. Njengamanje, i-InterContinental Hotels Group yethule izinhlobo zayo ezingu-12 eShayina, ihlanganisa uchungechunge lwezitolo olusezingeni eliphezulu, uchungechunge olusezingeni eliphezulu kanye nochungechunge olusezingeni eliphezulu, olunezinyathelo emadolobheni angaphezu kuka-200. Inani eliphelele lamahhotela avuliwe futhi akhiwayo eGreater China lidlula i-1,000. Uma inkomba yesikhathi inwetshwa kabanzi, kuzoba namaqembu amaningi amahhotela aphesheya kulolu hlu. Ngesikhathi se-Consumer Expo yalo nyaka, uSihlalo kanye ne-CEO ye-Accor Group uSebastian Bazin wembule engxoxweni nabezindaba ukuthi iShayina iyimakethe ekhula kakhulu emhlabeni futhi i-Accor izoqhubeka nokwandisa ibhizinisi layo eShayina.