I. Uhlolojikelele
Ngemva kokubhekana nomthelela omubi womqedazwe we-COVID-19, imboni yamahhotela yase-US iyasimama kancane kancane futhi ikhombisa ukukhula okuqinile. Ngokusimama komnotho womhlaba kanye nokusimama kwesidingo sokuhamba kwabathengi, imboni yamahhotela yase-US izongena enkathini entsha yamathuba ngo-2025. Isidingo semboni yamahhotela sizothintwa izici eziningi, okuhlanganisa izinguquko ezimakethe zezokuvakasha, intuthuko yezobuchwepheshe, izinguquko ezidingweni zabathengi, kanye nezimo zentuthuko eziqhubekayo neziqhubekayo. Lo mbiko uzocubungula ngokujulile izinguquko ezidingekayo, ukuguquguquka kwezimakethe kanye namathemba embonini embonini yamahhotela yaseMelika ngo-2025 ukuze usize abahlinzeki befenisha yamahhotela, abatshalizimali kanye nabasebenzi babambe iqhaza emakethe.
II. Isimo Samanje Semakethe Yemboni Yamahhotela YaseMelika
1. Ukubuyiswa Kwemakethe Nokukhula
Ngo-2023 nango-2024, isidingo somkhakha wamahhotela wase-US sasimama kancane kancane, futhi ukukhula kwezokuvakasha nokuvakasha kwebhizinisi kwaqhubeza ukusimama kwemakethe. Ngokombiko we-American Hotel and Lodging Association (AHLA), imali engenayo yonyaka yemboni yamahhotela yase-US ilindeleke ukuthi ibuyele ezingeni langaphambi kobhubhane ngo-2024, noma ize iyidlule. Ngo-2025, isidingo samahhotela sizoqhubeka sikhula njengoba izivakashi zamazwe ngamazwe zibuya, ezokuvakasha zasekhaya zifuna ukwanda okwengeziwe, futhi kuvela izinhlobo ezintsha zezokuvakasha.
Isibikezelo sokukhula kwesidingo sango-2025: Ngokusho kwe-STR (Ucwaningo Lwamahhotela lwase-US), ngo-2025, izinga lokuhlala kwemboni yamahhotela yase-US lizophinde likhuphuke, ngokukhula okumaphakathi konyaka okungaba ngu-4% -5%.
Umehluko wesifunda e-United States: Isivinini sokuthola kabusha kwesidingo samahhotela ezindaweni ezihlukene siyahlukahluka. Ukukhula kwesidingo emadolobheni amakhulu anjenge-New York, i-Los Angeles ne-Miami kuzinzile, kuyilapho amanye amadolobha amancane naphakathi nendawo nezindawo zokungcebeleka abonise ukukhula okusheshayo.
2. Izinguquko emaphethini ezokuvakasha
Ezokuvakasha zokungcebeleka kuqala: Isidingo sokuvakasha sasekhaya e-United States sinamandla, futhi ezokuvakasha zokungcebeleka seziphenduke amandla amakhulu aqhuba ukukhula kwesidingo samahhotela. Ikakhulukazi esigabeni "sokuvakasha kokuziphindisela" ngemuva kwalolu bhubhane, abathengi bakhetha amahhotela okuvakasha, amahhotela e-boutique nezindawo zokungcebeleka. Ngenxa yokuxegiswa kancane kancane kwemikhawulo yokuhamba, abavakashi bamazwe ngamazwe bazobuya kancane kancane ngo-2025, ikakhulukazi labo abavela eYurophu naseLatin America.
Ukuhamba kwezamabhizinisi kuyaqala: Yize ukuhamba kwezamabhizinisi kuthinteke kakhulu phakathi nalolu bhubhane, kuye kwaqala kancane kancane njengoba ubhubhane luya ngokuya luqala futhi nemisebenzi yebhizinisi iqala kabusha. Ikakhulukazi emakethe esezingeni eliphezulu kanye nezokuvakasha zezingqungquthela, kuzoba nokukhula okuthile ngo-2025.
Isidingo sokuhlala isikhathi eside nesengxubevange: Ngenxa yokuduma komsebenzi okude kanye nehhovisi elivumelana nezimo, isidingo samahhotela okuhlala isikhathi eside nezindawo zokuvakasha sikhule ngokushesha. Abahambi bebhizinisi abaningi ngokwengeziwe bakhetha ukuhlala isikhathi eside, ikakhulukazi emadolobheni amakhulu nezindawo zokungcebeleka ezisezingeni eliphezulu.
III. Amathrendi angukhiye ekufuneni kwamahhotela ngo-2025
1. Ukuvikelwa kwemvelo kanye nokusimama
Njengoba abathengi benaka kakhulu ukuvikelwa kwemvelo kanye nokusimama, imboni yamahhotela nayo ithatha izinyathelo zokuvikela imvelo. Ngo-2025, amahhotela aseMelika azonaka kakhulu ukusetshenziswa kwesitifiketi semvelo, ubuchwepheshe bokonga ugesi kanye nefenisha esimeme. Kungakhathaliseki ukuthi amahhotela kanokusho, amahhotela ezitolo ezinkulu, noma amahhotela ezomnotho, amahhotela aya ngokwanda asebenzisa izindinganiso zokwakha eziluhlaza, akhuthaza ukuklama okuvumelana nemvelo nokuthenga ifenisha eluhlaza.
Isitifiketi esiluhlaza kanye nedizayini yokonga amandla: Ayanda amahhotela athuthukisa ukusebenza kwawo kwemvelo ngesitifiketi se-LEED, izindinganiso zokwakha eziluhlaza kanye nobuchwepheshe bokonga amandla. Kulindeleke ukuthi ingxenye yamahhotela aluhlaza ikhule ngokuqhubekayo ngo-2025.
Ukwanda kwesidingo sefenisha ehambisana nemvelo: Isidingo sefenisha evumelana nemvelo emahhotela siye sanda, okuhlanganisa ukusetshenziswa kwezinto ezivuselelekayo, amajazi angenabo ubuthi, izinto ezisetshenziswa amandla amancane, njll. Ikakhulukazi emahhotela asezingeni eliphezulu nasezindaweni zokungcebeleka, ifenisha eluhlaza kanye nomhlobiso kuya ngokuya kuba amaphuzu okuthengisa abaluleke kakhulu ukuze ahehe abathengi.
2. Intelligence kanye Digitalization
Amahhotela ahlakaniphile aba umkhuba obalulekile embonini yamahhotela yase-US, ikakhulukazi emahhotela amakhulu nezindawo zokungcebeleka, lapho izinhlelo zokusebenza zedijithali nezihlakaniphile ziba ukhiye wokuthuthukisa ulwazi lwamakhasimende nokusebenza kahle.
Amakamelo ezivakashi ahlakaniphile nokuhlanganiswa kobuchwepheshe: Ngo-2025, amagumbi ezivakashi ahlakaniphile azoduma kakhulu, okuhlanganisa ukulawula ukukhanya, isimo sezulu namakhethini ngezisizi zezwi, izingidi zeminyango ezihlakaniphile, ukungena okuzenzakalelayo kanye nezinhlelo zokuphuma, njll. zizoba yinsakavukela.
Ukuzisiza wena kanye nesipiliyoni sokungathinteki: Ngemuva kwalolu bhubhane, isevisi yokungathintwa isibe yinketho yokuqala kubathengi. Ukuduma kokungena okuhlakaniphile kokuzisiza, ukuzihlola wena kanye nezinhlelo zokulawula igumbi kuhlangabezana nezidingo zabathengi ngezinsizakalo ezisheshayo, eziphephile nezisebenza kahle.
Okwangempela ukungathandwa kwabathelisi esikubona kanye nokuzizwisa okubonakalayo: Ukuze kuthuthukiswe okuhlangenwe nakho kokuhlala kwezivakashi, amahhotela engeziwe azosebenzisa ubuchwepheshe be-virtual reality (VR) kanye ne-augmented reality (AR) ukuze anikeze ulwazi olusebenzisanayo lokuhamba nolwehhotela, futhi lobo buchwepheshe bungase buvele nasezikhungweni zokuzijabulisa nezenkomfa ngaphakathi kwehhotela.
3. Ibhrendi yehhotela nolwazi lomuntu siqu
Isidingo sabathengi sezinto eziyingqayizivele neziqondene nomuntu siqu siyakhula, ikakhulukazi phakathi kwesizukulwane esisha, lapho isidingo sokwenza ngokwezifiso kanye nokufakwa kwebhrendi siya ngokuya sisobala. Nakuba ehlinzeka ngamasevisi asezingeni, amahhotela anaka kakhulu ekwakhiweni kokuzizwisa komuntu siqu kanye nokwasendaweni.
Idizayini eyingqayizivele nokwenza ngokwezifiso komuntu siqu: Amahhotela ezitolo, amahhotela aklanyiwe namahhotela akhethekile aya ngokuya aduma emakethe yase-US. Amahhotela amaningi athuthukisa okuhlangenwe nakho kokuhlala kwabathengi ngokusebenzisa idizayini yezakhiwo eyingqayizivele, ifenisha eyenziwe ngokwezifiso kanye nokuhlanganiswa kwezinto zamasiko endawo.
Amasevisi enziwe ngokwezifiso amahhotela aphambili: Amahhotela asezingeni eliphezulu azoqhubeka ehlinzeka ngezinsizakalo eziqondene nawe ukuze ahlangabezane nezidingo zezivakashi zokunethezeka, ukunethezeka kanye nolwazi olukhethekile. Isibonelo, ifenisha yehhotela eyenziwe ngokwezifiso, izinsiza zangasese ezizimele kanye nezindawo zokuzijabulisa ezikhethekile zonke ziyizindlela ezibalulekile zamahhotela aphambili ukuze ahehe amakhasimende anenani eliphakeme.
4. Ukukhula komnotho namahhotela aphakathi nendawo
Ngokulungiswa kwesabelomali sabathengi kanye nokwenyuka kwesidingo “senani lemali”, isidingo somnotho kanye namahhotela aphakathi nendawo sizokhula ngo-2025. Ikakhulukazi emadolobheni asezingeni lesibili nasezindaweni ezithandwayo zabavakashi e-United States, abathengi banaka kakhulu amanani athengekayo kanye nolwazi lwendawo yokuhlala esezingeni eliphezulu.
Amahhotela aphakathi nendawo namahhotela okuhlala isikhathi eside: Isidingo samahhotela aphakathi nendawo namahhotela okuhlala isikhathi eside sinyukile, ikakhulukazi phakathi kwemindeni emincane, abavakashi besikhathi eside kanye nezivakashi zesigaba sabasebenzi. Amahhotela anjalo ngokuvamile anikeza amanani aphansi nendawo yokuhlala enethezekile, futhi ayingxenye ebalulekile yemakethe.
IV. I-Outlook Yakusasa Nezinselele
1. Amathemba Emakethe
Ukukhula Kwesidingo Esinamandla: Kulindeleke ukuthi ngo-2025, njengoba ezokuvakasha zasekhaya nezamazwe ngamazwe sezilulamile kanye nokuhlukahluka kwezidingo zabathengi, imboni yamahhotela yase-US izoletha ukukhula okuqhubekayo. Ikakhulukazi emikhakheni yamahhotela kanokusho, amahhotela ezitolo nezindawo zokungcebeleka, isidingo samahhotela sizokwanda.
Uguquko Lwedijithali Nokwakha Okukhaliphile: Ukuguqulwa kwedijithali kwamahhotela kuzoba umkhuba womkhakha, ikakhulukazi ukuthandwa kwezindawo ezihlakaniphile nokuthuthukiswa kwezinsizakalo ezizenzakalelayo, okuzothuthukisa ulwazi lwamakhasimende.
2. Izinselele
Ukushoda Kwabasebenzi: Naphezu kokululama kwesidingo samahhotela, imboni yamahhotela yase-US ibhekene nokushoda kwezisebenzi, ikakhulukazi ezikhundleni zesevisi yangaphambili. Abasebenzi bamahhotela kudingeka balungise amasu abo okusebenza ukuze bahlangabezane nale nselele.
Ingcindezi Yezindleko: Ngokukhuphuka kwezindleko zempahla nezabasebenzi, ikakhulukazi ukutshalwa kwezimali ezakhiweni eziluhlaza nemishini ehlakaniphile, amahhotela azobhekana nengcindezi enkulu yezindleko enqubweni yokusebenza. Indlela yokulinganisa izindleko nekhwalithi kuzoba yinkinga ebalulekile esikhathini esizayo.
Isiphetho
Imboni yamahhotela yase-US izobonisa isimo sokuthola kabusha isidingo, ukuhlukahluka kwezimakethe kanye nokusungula izinto ezintsha zobuchwepheshe ngo-2025. Kusukela ezinguqukweni zesidingo sabathengi sokuhlangenwe nakho kwendawo yokuhlala yekhwalithi ephezulu kuya kumathrendi embonini wokuvikelwa kwemvelo nobuhlakani, imboni yamahhotela iphokophele ekuqondeni komuntu siqu, kwezobuchwepheshe kanye nokuluhlaza. Kubahlinzeki befenisha yamahhotela, ukuqonda lezi zitayela nokuhlinzeka ngemikhiqizo ehlangabezana nesidingo semakethe kuzobazuzela amathuba engeziwe emqhudelwaneni wesikhathi esizayo.
Isikhathi sokuthumela: Jan-09-2025
