Ubuholi Bezezimali Bokungenisa Izihambi: Kungani Ufuna Ukusebenzisa Isibikezelo Esiqhubekayo – NguDavid Lund

Izibikezelo eziqhubekayo aziyona into entsha kodwa kumele ngiveze ukuthi amahhotela amaningi awawasebenzisi, futhi kufanele ayisebenzise ngempela. Iyithuluzi eliwusizo kakhulu elifanele isisindo salo ngegolide. Lokho kusho ukuthi, alinasisindo esikhulu kodwa uma usuqala ukusebenzisa elilodwa liyithuluzi elibalulekile okumele ube nalo njalo ngenyanga, futhi umthelela nokubaluleka kwalo kuvame ukuba nesisindo nomfutho ezinyangeni ezimbalwa zokugcina zonyaka. Njengendaba emfihlakalweni enhle, ingathatha ukuguquka okungazelelwe futhi iveze isiphetho esingalindelekile.

Ukuze siqale sidinga ukuchaza ukuthi sikhiqiza kanjani isibikezelo esiqhubekayo futhi sibonise izindlela ezinhle kakhulu zokusidala. Bese, sifuna ukuqonda ukuthi sixhumana kanjani nokutholakele kwaso futhi ekugcineni sifuna ukubona ukuthi singasisebenzisa kanjani ukushintsha indlela yezezimali, okusinika ithuba futhi lokwenza izibalo zethu.

Ekuqaleni kufanele kube nesabelomali. Ngaphandle kwesabelomali asinakuba nesibikezelo esiqhubekayo. Isabelomali sehhotela esinemininingwane sezinyanga eziyi-12 esihlanganiswa abaphathi bomnyango, sihlanganiswe ngumholi wezezimali, futhi sivunywe ngumkhiqizo kanye nobunikazi. Lokho kuzwakala kulula futhi kulula ngokwanele kodwa akulula neze. Funda ibhulogi eseceleni kokuthi kungani kuthatha "isikhathi eside kangaka" ukudala isabelomali lapha.

Uma isabelomali sesivunyiwe, sivalelwa unomphela futhi akusekho zinguquko ezivunyelwe. Sihlala sinjalo unomphela, cishe njenge-woolly mammoth yesikhathi seqhwa esikhohliwe kudala, ngeke sishintshe. Yileyo ngxenye edlalwa yisimo sezulu esiqhubekayo. Uma sesingene onyakeni omusha noma ngasekupheleni kukaDisemba kuye ngohlelo lomkhiqizo wakho, uzobikezela uJanuwari, uFebhuwari noMashi.

Isisekelo sesibikezelo sezinsuku ezingu-30, 60 kanye nezingu-90 ngokuqinisekile yisabelomali, kodwa manje sesibona isimo esiphambi kwethu ngokucacile kakhulu kunangesikhathi sibhala isabelomali, ake sithi, ngo-Agasti/Septhemba. Manje sesibona amakamelo ezincwadini, ijubane, amaqembu, kanye nomsebenzi okhona ukubikezela inyanga ngayinye ngangokunokwenzeka sonke isikhathi ngenkathi sigcina isabelomali njengesiqhathaniso. Siphinde sizivumelanise nezinyanga ezifanayo ngonyaka odlule njengesiqhathaniso esinengqondo.

Nasi isibonelo sendlela esisebenzisa ngayo isibikezelo esiqhubekayo. Ake sithi sibhajethise i-REVPAR ngoJanuwari engu-$150, uFebhuwari engu-$140 kanye noMashi engu-$165. Isibikezelo sakamuva sibonisa ukuthi sisondela kancane kodwa sisala ngemuva. I-REVPAR ngoJanuwari engu-$130, uFebhuwari engu-$125 kanye noMashi engu-$170. Isikhwama esixubile uma siqhathaniswa nesabelomali, kodwa kusobala ukuthi sisemuva ngesivinini futhi isithombe semali engenayo asisihle. Ngakho-ke, senzani manje?

Manje sesishintshashintsha futhi ukugxila komdlalo kuphenduka kusuka emalini engenayo kuya ku-GOP. Yini esingayenza ukuze sinciphise noma iyiphi inzuzo elahlekile kwikota yokuqala uma sibheka ukwehla kwethu kwemali engenayo okubikezelwe uma kuqhathaniswa nesabelomali? Yini esingayihlehlisa, siyibambezele, siyinciphise, siyisuse ekusebenzeni kwethu uma kukhulunywa ngomholo kanye nezindleko ku-Q1 ezizosisiza ukunciphisa ukulahlekelwa ngaphandle kokubulala isiguli? Leyo ngxenye yokugcina ibalulekile. Sidinga ukwazi ngokuningiliziwe ukuthi yini esingayilahla emkhunjini ocwilayo ngaphandle kokuthi uqhume ebusweni bethu.

Yileso isithombe esifuna ukusidala nokuphatha. Singazigcina kanjani izinto ndawonye ngangokunokwenzeka emgqeni ophansi ngisho noma umugqa ophezulu ungenzeki njengoba besihlelile kwisabelomali. Inyanga nenyanga silandelela futhi silungise ukusetshenziswa kwemali kwethu ngangokunokwenzeka. Kulesi simo, sifuna nje ukuphuma ku-Q1 iningi lethu lisanamathele. Leso yisibikezelo esiqhubekayo esisebenzayo.

Inyanga ngayinye besibuyekeza isithombe esilandelayo sezinsuku ezingu-30, 60 kanye nezingu-90, futhi ngesikhathi esifanayo, sigcwalisa “izinyanga zangempela” ukuze sibe nombono okhula njalo obheke emgomweni wokugcina – i-GOP ebhajethi yokuphela konyaka.

Ake sisebenzise isibikezelo sika-Ephreli njengesibonelo sethu esilandelayo. Manje sesinombono wangempela kaJanuwari, uFebhuwari noMashi! Manje sengibona izinombolo ze-YTD kusukela ngoMashi futhi sisemuva ngenzuzo kanye ne-GOP ukuze sibhajethise, kanye nesibikezelo sakamuva sezinyanga ezi-3 ezizayo kanye nezinombolo ezibekelwe isabelomali sezinyanga ezi-6 ezedlule. Sonke lesi sikhathi ngibheke umklomelo - ukuphela konyaka. Isibikezelo sika-Ephreli noMeyi sinamandla kodwa uJuni ubuthakathaka, futhi ihlobo lisekude kakhulu ukuba ngijabule kakhulu. Ngithatha izinombolo zami zakamuva ezibikezelwe zika-Ephreli noMeyi, futhi ngiyabona ukuthi ngingazikhokhela kuphi ezinye zobuthakathaka be-Q1. Ngiphinde ngigxile kakhulu ngoJuni, ukuthi yini esingayivala kanye nosayizi ofanele ukuze sikwazi ukudlula engxenyeni yokuqala yonyaka noma eduze kakhulu ne-GOP ebekelwe isabelomali.

Inyanga ngayinye sihlela inyanga elandelayo bese sibhala isibikezelo sethu. Lena inqubo esiyilandelayo unyaka wonke.

Ake sisebenzise isibikezelo sikaSepthemba njengesibonelo sethu esilandelayo. Manje sengithole imiphumela ka-Agasti ye-YTD futhi isithombe sikaSepthemba siqinile, kodwa u-Okthoba ikakhulukazi uNovemba sisemuva kakhulu ikakhulukazi ngejubane lamaqembu. Nakhu lapho ngifuna ukuqoqa khona amabutho. Isabelomali sethu se-GOP kusukela ngo-Agasti 31 sisondele kakhulu. Angifuni ukulahlekelwa yilo mdlalo ezinyangeni ezine zokugcina zonyaka. Ngizama ngazo zonke izindlela namaqembu ami okuphatha ukuthengisa kanye nemali engenayo. Sidinga ukubeka okukhethekile emakethe ukuze silungise isimo seqembu esithambile. Sidinga ukuqinisekisa ukuthi ukugxila kwethu kwesikhathi esifushane kuyasebenza. Yini esingayenza ukuze sandise imali engenayo futhi sinciphise izindleko?

Akuyona isayensi eyinkimbinkimbi, kodwa yindlela esiphatha ngayo isabelomali. Sisebenzisa isibikezelo esiqhubekayo ukuze sihlale siseduze ne-GOP yokuphela konyaka ebhajethiwe ngangokunokwenzeka. Lapho sisemuva, saphinda kabili imibono yokuphathwa kwezindleko kanye nemali engenayo. Lapho sisengaphambili, sagxila ekwandiseni ukugeleza kwemali.

Inyanga ngayinye kuze kube yibikezelo sikaDisemba, senza umdanso ofanayo ngesibikezelo sethu esiqhubekayo kanye nesabelomali. Yindlela esiphatha ngayo ngempumelelo. Futhi ngendlela, asikaze siyeke. Izinyanga ezimbalwa ezimbi ngokuqinisekile zisho ukuthi kunenyanga enhle ezayo. Bengilokhu ngithi, “Ukuphatha isabelomali kufana nokudlala i-baseball.”

Funa isiqephu esilandelayo esinesihloko esithi “Smoke and Mirrors” mayelana nendlela yokufeza isithembiso esingaphezu kwesithembiso kanye nokufeza imiphumela yokuphela konyaka bese ugcwalisa amakhabethe akho ngesikhathi esisodwa.

Kwa-Hotel Financial Coach ngisiza abaholi bamahhotela namaqembu ngokuqeqesha ubuholi bezezimali, ama-webinar kanye nama-workshop. Ukufunda nokusebenzisa amakhono obuholi bezezimali adingekayo kuyindlela esheshayo eya empumelelweni enkulu yomsebenzi kanye nokwanda kwempumelelo yomuntu siqu. Ngithuthukisa kakhulu imiphumela yomuntu ngamunye neyeqembu ngenzuzo eqinisekisiwe yokutshalwa kwezimali.

Shayela noma ubhale namuhla bese uhlela ingxoxo yamahhala yokuthi ungakha kanjani ithimba lobuholi elibandakanyeka kwezezimali ehhotela lakho.