IHospitality Financial Leadership: Kungani Ufuna Ukusebenzisa Isibikezelo Esiqhubekayo - NguDavid Lund

Izibikezelo eziqhubekayo aziyona into entsha kodwa kufanele ngiveze ukuthi amahhotela amaningi awazisebenzisi, futhi kufanele ngempela. Kuyithuluzi eliwusizo ngendlela emangalisayo elifanele isisindo salo ngegolide. Uma sekushiwo lokho, ayinasisindo esiningi kodwa uma uqala ukuyisebenzisa iyithuluzi elibalulekile okufanele ube nalo inyanga nenyanga, futhi umthelela nokubaluleka kwalo kuvame ukukhuluphala nomfutho ezinyangeni ezimbalwa zokugcina zonyaka. Njengesakhiwo emfihlakalweni enhle, kungathatha ukuphenduka okungazelelwe futhi kukhiqize isiphetho esingalindelekile.

Ukuze siqale sidinga ukuchaza ukuthi sikhiqiza kanjani isibikezelo esiqhubekayo futhi sikhombe imikhuba engcono kakhulu ezungeze ukudalwa kwaso. Bese, sifuna ukuqonda ukuthi sixhumana kanjani nemiphumela yayo futhi ekugcineni sifuna ukubona ukuthi singayisebenzisa kanjani ukuze siguqule indlela yezezimali, okusivumela futhi ithuba lokwenza izinombolo zethu.

Ekuqaleni kufanele kube nesabelomali. Ngaphandle kwesabelomali asikwazi ukuba nesibikezelo esiqhubekayo. Isabelomali sehhotela esinemininingwane yezinyanga eziyi-12 esihlanganiswa abaphathi bomnyango, sihlanganiswe umholi wezezimali, futhi sigunyazwe uhlobo nobunikazi. Lokho kuzwakala kuqondile futhi kulula ngokwanele kodwa akulula. Funda ibhulogi yebha eseceleni yokuthi kungani kuthatha "igazi isikhathi eside" ukudala isabelomali lapha.

Uma isabelomali sesigunyaziwe siyavalwa unomphela futhi azisekho izinguquko ezivunyelwe. Ihlala injalo kuze kube phakade, icishe ifane nemvukuzane enoboya kusukela kudala eyalibaleka iqhwa ayisoze yashintsha. Yileyo ngxenye edlalwa isibikezelo sezulu. Uma sesingenile onyakeni omusha noma sekwephuzile kakhulu ngo-December kuye ngohlelo lomkhiqizo wakho, uzobikezela uJanuwari, February noMarch.

Isisekelo sesibikezelo sezinsuku ezingama-30, ezingama-60 nezingama-90 ngokuqinisekile siyisabelomali, kodwa manje sibona isimo sezwe esiphambi kwethu ngokucace kakhulu kunalokho esasikubonile ngenkathi sibhala isabelomali ngo-August/September. Manje sibona amagumbi ezincwadini, ijubane, amaqembu, nomsebenzi osuwenziwa ukubikezela inyanga ngayinye ngokusemandleni ethu sonke kuyilapho sigcina isabelomali njengesiqhathaniso. Siphinde futhi sihambisane nezinyanga ezifanayo ngonyaka odlule njengesiqhathaniso esizwakalayo.

Nasi isibonelo sendlela esisebenzisa ngayo isibikezelo sezulu. Ake sithi senze isabelomali se-REVPAR ngo-Jan ka-$150, Feb $140 kanye no-March $165. Isibikezelo sakamuva sibonisa ukuthi sisondela kancane kodwa sisalela emuva. I-REVPAR ngo-Jan ka-$130, Feb $125 kanye no-March $170. Isikhwama esixubile uma siqhathaniswa nesabelomali, kodwa ngokusobala sisemuva ngejubane futhi isithombe semali engenayo asisihle. Senzenjani-ke manje?

Manje siyajikeleza futhi ukugxila kwegeyimu kusuka emalini engenayo kuya ku-GOP. Yini esingayenza ukuze sinciphise noma iyiphi inzuzo elahlekile ngekota yokuqala uma kubhekwa ukwehla kwethu okubikezelwe kwemali engenayo uma kuqhathaniswa nesabelomali? Yini esingakuhlehlisa, ukubambezeleka, ukunciphisa, ukuqeda ekusebenzeni kwethu uma kuziwa ekukhokheni kanye nezindleko ku-Q1 ezizosisiza ukunciphisa ukulahlekelwa ngaphandle kokubulala isiguli? Leyo ngxenye yokugcina ibalulekile. Kudingeka sazi kabanzi ukuthi yini esingayilahla emkhunjini ocwilayo ngaphandle kokuthi uqhume ebusweni bethu.

Leso yisithombe esifuna ukusidala futhi sisiphathe. Singazigcina kanjani izinto ndawonye ngangokunokwenzeka emgqeni ophansi ngisho nalapho umugqa ophezulu ungabonakali njengoba sasihlelile kusabelomali. Inyanga nenyanga silandelela futhi silungise indlela esisebenzisa ngayo imali ngangokunokwenzeka. Kulesi simo, sifuna ukuphuma ku-Q1 iningi lesikhumba sethu sisanamathiselwe. Leso yisibikezelo sezulu esiqhubekayo.

Inyanga ngayinye sibuyekeza isithombe esilandelayo sezinsuku ezingu-30- ,60- kanye nezingu-90 futhi, ngesikhathi esifanayo, sigcwalisa “izinyanga zangempela” ukuze sibe nombono okhula njalo emkhathizwe kuze kufike emgomweni omkhulu - i-GOP ebhajethi yokuphela konyaka.

Masisebenzise isibikezelo sika-April njengesibonelo sethu esilandelayo. Manje sesinoMasingana, uFebhuwari noMashi! Manje sengiyabona izinombolo ze-YTD kusukela ngoMashi futhi sisele ngemuva emalini engenayo kanye ne-GOP yokusingatha isabelomali, kanye nesibikezelo sakamuva sezinyanga ezi-3 ezizayo kanye nezinombolo ezibekelwe isabelomali sezinyanga eziyisi-6 ezidlule. Ngaso sonke lesi sikhathi ngigxilise iso lami emklomelweni - ekupheleni konyaka. Isibikezelo sika-April no-May sinamandla kodwa uJuni ubuthakathaka, futhi ihlobo lisekude kakhulu ukuthi ungajabula kakhulu. Ngithatha izinombolo zami zakamuva ezibikezelwe ngo-Ephreli noMeyi, futhi ngibona lapho engingakwazi khona ukulungisa ubuthakathaka be-Q1. Ngiphinde ngigxile ku-laser ngoJuni, yini esingayivala kanye nosayizi olungile ukuze sidlule engxenyeni yokuqala yonyaka noma eduze kakhulu ne-GOP ebhajethi.

Inyanga ngayinye senza enye inyanga futhi sibhale isibikezelo sethu. Lena inqubo esiyilandela unyaka wonke.

Masisebenzise isibikezelo sikaSepthemba njengesibonelo sethu esilandelayo. Manje nginemiphumela ye-YTD Agasti futhi isithombe sangoSepthemba siqinile, kodwa u-Okthoba futhi ikakhulukazi uNovemba basalele emuva ikakhulukazi ngejubane leqembu. Nakhu lapho engifuna ukuqoqa khona amabutho. I-GOP yethu yesabelomali kusukela ngo-Agasti 31 isiseduze kakhulu. Angifuni ukuhlulwa yilo mdlalo ezinyangeni ezi-4 zokugcina zonyaka. Ngikhipha zonke izitobhi ngamathimba ami okuthengisa kanye nokuphatha imali engenayo. Kudingeka sibeke izipesheli emakethe ukuze senze isithombe seqembu esithambile. Kudingeka siqinisekise ukuthi ukugxila kwethu kwesikhathi esifushane kuyadayilelwa. Yini esingayenza ukuze sikhulise imali engenayo futhi sinciphise izindleko?

Akuyona isayensi ye-rocket, kodwa yindlela esiphatha ngayo isabelomali. Sisebenzisa isibikezelo esiqhubekayo ukusigcina siseduze ne-GOP yokuphela konyaka yesabelomali ngangokunokwenzeka. Ngenkathi sisemuva saphinda kabili phansi ekuphathweni kwezindleko kanye nemibono yemali engenayo. Ngesikhathi singaphambili sigxile ekwandiseni ukugeleza.

Inyanga ngayinye kuze kufike isibikezelo sikaDisemba, senza umdanso ofanayo ngesibikezelo sethu esiqhubekayo kanye nesabelomali. Yindlela esiphatha ngayo ngempumelelo. Futhi ngendlela, asilokothi silahle ithemba. Izinyanga ezimbalwa ezimbi ngokuqinisekile zisho ukuthi kunenyanga enkulu ezayo. Bengihlala ngithi, “Ukuphatha isabelomali kufana nokudlala i-baseball.”

Bheka ucezu oluzayo olunesihloko esithi “Intuthu Nezibuko” mayelana nokuthi ungathembisa kanjani kancane futhi ulethe ngokweqile imiphumela yokuphela konyaka futhi ugcwalise amakhabethe akho ngesikhathi esifanayo.

Ku-Hotel Financial Coach ngisiza abaholi bamahhotela namaqembu ngokuqeqeshwa kobuholi bezezimali, ama-webinars nama-workshops. Ukufunda nokusebenzisa amakhono adingekayo obuholi bezezimali kuwumzila osheshayo wempumelelo enkulu yomsebenzi kanye nokuchuma komuntu siqu. Ngenza ngcono kakhulu imiphumela yomuntu ngamunye neyeqembu ngembuyiselo efakazelwe yokutshalwa kwezimali.

Shayela ucingo noma ubhale namuhla bese uhlela ingxoxo ethokomele yokuthi ungalisungula kanjani iqembu labaholi elisebenzisana nezezimali ehhotela lakho.

 


Isikhathi sokuthumela: Sep-13-2024
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