Ukuhlaziywa kwemakethe yemboni yamahhotela ngo-2023: Usayizi wemakethe yemboni yamahhotela emhlabeni wonke kulindeleke ukuthi ufinyelele ku-US$600 billion ngo-2023

I. Isingeniso

Ngokululama komnotho womhlaba kanye nokukhula okuqhubekayo kwezokuvakasha, imakethe yemboni yamahhotela izoletha amathuba entuthuko angakaze abonwe ngo-2023. Lesi sihloko sizokwenza ukuhlaziywa okujulile kwemakethe yemboni yamahhotela yomhlaba wonke, sihlanganise usayizi wemakethe, indawo yokuncintisana, izitayela zentuthuko, njll., futhi sinikeze izinkomba ezibalulekile kubatshalizimali kanye nabantu abangaphakathi embonini.

2. Ukuhlaziywa kosayizi wemakethe

Ngokwezibalo zemboni yamahhotela emhlabeni jikelele, usayizi wemakethe yamahhotela emhlabeni wonke kulindeleke ukuthi ufinyelele ku-US$600 billion ngo-2023. Phakathi kwazo, izinto eziyinhloko ezibangela imakethe zihlanganisa ukululama okuqhubekayo komnotho womhlaba, ukukhula okuqhubekayo kwezokuvakasha kanye nentuthuko esheshayo yezimakethe ezisafufusa. Ngaphezu kwalokho, ukukhuphuka kwamanani ezindlu kanye nokusetshenziswa kwezivakashi okuthuthukisiwe nakho kube negalelo ekwandiseni usayizi wemakethe ngezinga elithile.

Ngokombono wobuningi, inani lamahhotela omhlaba wonke kulindeleke ukuthi lifinyelele ku-500,000 ngo-2023, okuwukwenyuka konyaka nonyaka okungu-5.8%. Phakathi kwawo, amahhotela okunethezeka, amahhotela asezingeni eliphezulu kanye namahhotela asezingeni eliphansi ahlanganisa u-16%, 32% kanye no-52% wesabelo semakethe ngokulandelana. Ngokombono wentengo, amanani amahhotela okunethezeka namahhotela asezingeni eliphezulu aphakeme kakhulu, kanti intengo emaphakathi ngobusuku ingaphezu kwamadola ayi-100 aseMelika, kuyilapho amanani amahhotela asezingeni eliphansi engabizi kakhulu, kanti intengo emaphakathi ngobusuku ingaba cishe amadola aseMelika angama-50.

3. Ukuhlaziywa Kwendawo Okuncintisanayo

Emakethe yamahhotela omhlaba wonke, amaqembu amahhotela omhlaba wonke afanaUMarriott, I-Hilton, I-InterContinental, I-Starwood ne-Accor zithatha cishe u-40% wesabelo semakethe. Lawa maqembu amakhulu amahhotela anezinhlobo eziningi zemikhiqizo kanye nezinzuzo zezinsiza, futhi anezinzuzo ezithile emncintiswaneni wemakethe. Ngaphezu kwalokho, amanye amahhotela endawo asafufusa nawo ayavela emakethe, njenge-Huazhu, i-Jinjiang kanye ne-Home Inns yaseShayina.

Ngokuphathelene nezinzuzo zokuncintisana, amaqembu amakhulu amahhotela athembele kakhulu ethonyeni lomkhiqizo wawo, ikhwalithi yesevisi, iziteshi zokumaketha kanye nezinye izinzuzo zokuheha amakhasimende. Ngakolunye uhlangothi, amahhotela endawo athembele kakhulu ekusebenzeni kwendawo kanye nezinzuzo zamanani ukuheha amakhasimende. Kodwa-ke, njengoba ukuncintisana kwemakethe kukhula, imboni yamahhotela ishintsha kancane kancane kusukela ekuncintisaneni ngamanani ahlanzekile kuya ekuncintisaneni okubanzi kwamandla njengekhwalithi yesevisi kanye nethonya lomkhiqizo.

4. Ukubikezelwa kwezindlela zentuthuko

Okokuqala, ngentuthuko esheshayo yobuchwepheshe kanye nezinguquko ekuziphatheni kwabathengi, ukwenziwa kwedijithali kanye nobuhlakani kuzoba yizindlela eziyinhloko ekuthuthukisweni kwesikhathi esizayo kwemboni yamahhotela. Isibonelo, ubuchwepheshe obusha obufana namakamelo ezivakashi ahlakaniphile, amahhotela angenamuntu, kanye nokungena komuntu siqu kuzosetshenziswa kancane kancane embonini yamahhotela ukuthuthukisa ikhwalithi yesevisi kanye nokusebenza kahle.

Okwesibili, ngokuthuthukiswa kokuqwashisa ngemvelo, amahhotela aluhlaza nawo azoba umkhuba oyinhloko wentuthuko yesikhathi esizayo. Amahhotela aluhlaza anciphisa umthelela wawo emvelweni ngokulondolozwa kwamandla, ukuvikelwa kwemvelo nezinye izindlela, futhi ngesikhathi esifanayo, angandisa ukuqashelwa kwabathengi ngehhotela.

Okwesithathu, ngokusheshisa kokubambisana komhlaba wonke kanye nokukhula okuqhubekayo kwezokuvakasha, ukubambisana phakathi kwemingcele kanye nokusungula izinto ezintsha kuzoba yisiqondiso esibalulekile sokuthuthukiswa kwemboni yamahhotela esikhathini esizayo. Isibonelo, ukubambisana phakathi kwamahhotela kanye nezokuvakasha, amasiko, ezemidlalo kanye neminye imikhakha kuzodala izimo eziningi zokusetshenziswa kanye nezidingo zabathengi.

5. Iziphakamiso zesu lokutshala imali

Ukuphendula isimo semakethe embonini yamahhotela ngo-2023, abatshalizimali bangasebenzisa amasu alandelayo:

1. Sebenzisa amathuba emakethe bese uqalisa ngenkuthalo imakethe yamahhotela asezingeni eliphezulu, ikakhulukazi esifundeni sase-Asia-Pacific.

2. Naka intuthuko yezimakethe ezisafufusa, ikakhulukazi izinhlobo zamahhotela endawo ezisafufusa.

3. Naka ukuthuthukiswa kobuchwepheshe obusha njengokuvikelwa kwemvelo eluhlaza kanye nokusetshenziswa kwedijithali, futhi utshale imali emabhizinisini emikhakheni ehlobene.

4. Naka ukubambisana phakathi kwemingcele kanye nokusungula izinto ezintsha, futhi utshale imali ezinkampanini ezinamakhono amasha kanye nekhono lokubambisana phakathi kwemingcele.

Ngokuvamile, imakethe yemboni yamahhotela izoqhubeka nokugcina umfutho wokukhula ngo-2023, futhi izitayela zokwenziwa kwedijithali, ukusungula izinto ezintsha kwezobuchwepheshe, ukusimama kwemvelo, ukuhlukaniswa komkhiqizo kanye nokuqeqeshwa kwamakhono kuzothinta futhi kulolonge intuthuko yemboni yamahhotela. Njengoba imboni yezokuvakasha yomhlaba wonke ilulama kancane kancane, imboni yamahhotela kulindeleke ukuthi ilethe amathuba amasha nezinselele zokuhlinzeka abathengi ngezinsizakalo kanye nokuhlangenwe nakho okungcono.