Ukuhlaziywa kwemakethe yezimboni zamahhotela ngo-2023: Usayizi wemakethe yemboni yamahhotela emhlabeni jikelele kulindeleke ukuthi ufinyelele ku-US$600 billion ngo-2023.

I. Isingeniso

Ngokusimama komnotho womhlaba kanye nokukhula okuqhubekayo kwezokuvakasha, imakethe yemboni yamahhotela izokwethula amathuba entuthuko angakaze abonwe ngo-2023. Lesi sihloko sizokwenza ukuhlaziya okujulile kwemakethe yemboni yamahhotela yomhlaba wonke, ehlanganisa usayizi wemakethe, indawo yokuncintisana, ukuthuthukiswa izitayela, njll., futhi inikeze ireferensi ebalulekile kubatshalizimali nabangaphakathi embonini.

2. Ukuhlaziya usayizi wemakethe

Ngokwezibalo zemboni yamahhotela emhlabeni wonke, usayizi wemakethe yemboni yamahhotela emhlabeni jikelele kulindeleke ukuthi ufinyelele ku-US$600 wezigidigidi ngo-2023. Phakathi kwazo, izinto ezihamba phambili zemakethe zihlanganisa ukusimama komnotho womhlaba, ukukhula okuqhubekayo kwezokuvakasha kanye nentuthuko esheshayo yabasafufusa. izimakethe.Ukwengeza, ukukhuphuka kwentengo yezindlu kanye nokusetshenziswa okuthuthukisiwe kwezivakashi nakho kube nomthelela ekwandiseni usayizi wemakethe ngokwezinga elithile.

Ngokombono wenani, inani lamahhotela omhlaba kulindeleke ukuthi lifinyelele ku-500,000 ngo-2023, okuwukukhula konyaka nonyaka ngo-5.8%.Phakathi kwazo, amahhotela okunethezeka, amahhotela asezingeni eliphezulu namahhotela anesabelomali enza u-16%, u-32% no-52% wesabelo semakethe ngokulandelana.Ngokombono wamanani, izintengo zamahhotela kanokusho namahhotela asezingeni eliphezulu ziphezulu uma kuqhathaniswa, nenani elimaphakathi ngobusuku ngabunye lingaphezulu kwamadola ase-US ayi-100, kuyilapho izintengo zamahhotela ebhajethi zithengeka kakhulu, ngenani elimaphakathi ubusuku ngabunye. cishe ama-dollar angama-50.

3. Ukuhlaziywa Kwendawo Yokuncintisana

Emakethe yamahhotela yomhlaba wonke, amaqembu amahhotela amazwe ngamazwe afanaMarriott, Hilton, I-InterContinental, I-Starwood kanye ne-Accor yenza cishe u-40% wesabelo semakethe.Lawa maqembu amakhulu amahhotela anemigqa ecebile yemikhiqizo kanye nezinzuzo zezinsiza, futhi anezinzuzo ezithile emqhudelwaneni wezimakethe.Ngaphezu kwalokho, ezinye izinhlobo zamahhotela endawo ezisafufusa nazo ziyavela emakethe, njengeHuazhu yaseChina, iJinjiang neHome Inns.

Mayelana nezinzuzo zokuncintisana, amaqembu amakhulu amahhotela ngokuyinhloko athembele ethonyeni lomkhiqizo wawo, ikhwalithi yesevisi, iziteshi zokumaketha nezinye izinzuzo ukuze ahehe amakhasimende.Ngakolunye uhlangothi, amahhotela endawo, athembele kakhulu ekusebenzeni kwasendaweni nasezinzuzweni zamanani ukuze ahehe amakhasimende.Kodwa-ke, njengoba ukuncintisana kwezimakethe kukhula, kancane kancane imboni yamahhotela iyashintsha isuka emqhudelwaneni wamanani amsulwa iye emqhudelwaneni wamandla ophelele njengekhwalithi yesevisi kanye nomthelela womkhiqizo.

4. Isibikezelo sezitayela zentuthuko

Okokuqala, ngokuthuthuka okusheshayo kobuchwepheshe kanye nezinguquko ekuziphatheni kwabathengi, i-digitalization kanye nobuhlakani kuzoba izitayela eziyinhloko ekuthuthukisweni kwesikhathi esizayo kwemboni yamahhotela.Isibonelo, ubuchwepheshe obusha obufana namagumbi ezivakashi ahlakaniphile, amahhotela angenamuntu, kanye nokungena kokuzisiza uzosetshenziswa kancane kancane embonini yamahhotela ukuze kuthuthukiswe ikhwalithi yesevisi nokusebenza kahle.

Okwesibili, ngokuthuthukiswa kokuqwashisa ngemvelo, amahhotela aluhlaza azoba yinkambiso yentuthuko yesikhathi esizayo.Amahhotela aluhlaza anciphisa umthelela wawo endaweni ezungezile ngokonga amandla, ukuvikelwa kwemvelo nezinye izinyathelo, futhi ngesikhathi esifanayo, angandisa nokuqashelwa kwabathengi kwehhotela.

Okwesithathu, ngokusheshisa kokuhwebelana kwembulunga yonke kanye nokukhula okuqhubekayo kwezokuvakasha, ukubambisana okunqamula imingcele kanye nokusungula izinto ezintsha kuzoba isiqondiso esibalulekile ekuthuthukisweni kwesikhathi esizayo kwemboni yamahhotela.Isibonelo, ukubambisana phakathi kwamahhotela nezokuvakasha, amasiko, ezemidlalo neminye imikhakha kuzodala izimo zokusetshenziswa ezengeziwe kanye nezidingo zabathengi.

5. Iziphakamiso zesu lokutshala izimali

Ukuphendula isimo semakethe yemboni yamahhotela ngo-2023, abatshalizimali bangasebenzisa amasu alandelayo:

1. Sebenzisa amathuba emakethe futhi usebenzise imakethe yamahhotela esezingeni eliphezulu, ikakhulukazi esifundeni sase-Asia-Pacific.

2. Naka ukuthuthukiswa kwezimakethe ezisafufusa, ikakhulukazi amahhotela endawo asafufusa.

3. Naka ukuthuthukiswa kobuchwepheshe obusha njengokuvikelwa kwemvelo eluhlaza kanye nokwenza idijithali, futhi utshale emabhizinisini emikhakheni ehlobene.

4. Naka ukusebenzisana okunqamula imingcele kanye nokusungula izinto ezintsha, futhi utshale izimali ezinkampanini ezinekhono lokuqamba izinto ezintsha namandla okubambisana okuwela imingcele.

Ngokuvamile, imakethe yemboni yamahhotela izoqhubeka nokugcina umfutho wokukhula ngo-2023, futhi izitayela zedijithali, ukusungulwa kwezinto ezintsha zobuchwepheshe, ukusimama kwemvelo, ukuhlukaniswa kwemikhiqizo nokuqeqeshwa kwethalente kuzothinta futhi kulolonge ukuthuthukiswa komkhakha wamahhotela.Njengoba imboni yezokuvakasha yomhlaba wonke ithuthuka kancane kancane, imboni yamahhotela kulindeleke ukuthi ingenise amathuba amasha nezinselele ukuze inikeze abathengi izinsizakalo ezingcono nolwazi olungcono.