Indlela i-AI ekuphatheni izihambi engathuthukisa ngayo ulwazi lwamakhasimende oluqondene nawe

Indlela i-AI ku-Hospitality engathuthukisa ngayo ulwazi oluqondene namakhasimende – Isithombe se-EHL Hospitality Business School

Kusukela kusevisi yegumbi esebenzisa i-AI eyazi ukudla okulula okuthandwa yizivakashi zakho phakathi kwamabili kuya kuma-chatbot anikeza izeluleko zokuhamba njenge-globetrotter enolwazi, ubuhlakani bokwenziwa (AI) ekuphatheni izivakashi bufana nokuba ne-unicorn engadini yehhotela lakho. Ungayisebenzisa ukuheha amakhasimende, ubamangaze ngolwazi oluhlukile nolwenziwe ngezifiso, futhi ufunde kabanzi ngebhizinisi lakho namakhasimende ukuze uhlale uphambili emdlalweni. Kungakhathaliseki ukuthi usebenzisa ihhotela, indawo yokudlela noma isevisi yokuhamba, i-AI ingumsizi wezobuchwepheshe ongakuhlukanisa wena nomkhiqizo wakho.

Ubuhlakani bokwenziwa sebuvele buyisici salo embonini, ikakhulukazi ekuphathweni kokuhlangenwe nakho kwezivakashi. Lapho, kuguqula ukuxhumana kwamakhasimende futhi kunikeze usizo olusheshayo, ubusuku nemini ezivakashini. Ngesikhathi esifanayo, kukhulula abasebenzi behhotela ukuthi bachithe isikhathi sabo esiningi emininingwaneni emincane ejabulisa amakhasimende futhi ibenze bamomotheke.

Lapha, sihlola umhlaba we-AI oqhutshwa idatha ukuze sithole ukuthi uyishintsha kanjani imboni futhi ivumela amabhizinisi ahlukahlukene okungenisa izihambi ukuthi anikeze ukwenziwa ngokwezifiso kulo lonke uhambo lwamakhasimende, ekugcineni sithuthukise ulwazi lwezivakashi.

Amakhasimende Afisa Okuhlangenwe Nakho Okuqondene Nawe

Izintandokazi zamakhasimende kwezokungenisa izihambi zishintsha njalo, futhi okwamanje, ukwenza ngokwezifiso kuyisidlo sansuku zonke. Ucwaningo olulodwa lwezivakashi zasehhotela ezingaphezu kuka-1,700 luthole ukuthi ukwenza ngokwezifiso kuhlobene ngqo nokwaneliseka kwamakhasimende, kanti abangu-61% abaphendulile bathi bazimisele ukukhokha okwengeziwe ngokuhlangenwe nakho okwenziwe ngokwezifiso. Kodwa-ke, abangu-23% kuphela ababike ukuthi babhekene namazinga aphezulu okwenza ngokwezifiso ngemuva kokuhlala ehhotela muva nje.

Olunye ucwaningo luthole ukuthi ama-78% abahambi banamathuba amaningi okubhuka izindawo zokuhlala ezinikeza okuhlangenwe nakho komuntu siqu, cishe ingxenye yabaphenduli izimisele ukwabelana ngemininingwane yomuntu siqu edingekayo ukuze ihlele ukuhlala kwabo. Lesi sifiso sokuhlangenwe nakho komuntu siqu sivame kakhulu phakathi kwabantu baseMillennials kanye neGen Z, imiphakathi emibili echitha imali eningi ohambweni ngo-2024. Uma sibheka lokhu kuqonda, kusobala ukuthi ukwehluleka ukunikeza izinto ezenziwe ngokwezifiso kuyithuba elilahlekile lokuhlukanisa umkhiqizo wakho nokunikeza amakhasimende lokho akufunayo.

Lapho Ukwenza Ngokwezifiso kanye ne-AI Kuhlangana Khona

Kunesidingo sokuhlangenwe nakho okuhlukile kokungenisa izihambi okufanela izidingo zomuntu ngamunye, futhi abahambi abaningi bazimisele ukukhokha iprimiyamu ngakho. Izincomo ezenziwe ngokwezifiso, izinsizakalo, kanye nezinsiza konke kungasiza ekudaleni okuhlangenwe nakho okukhumbulekayo nokuthuthukisa ukwaneliseka kwamakhasimende, futhi i-AI ekhiqizayo iyithuluzi elilodwa ongalisebenzisa ukuze ulethe.

I-AI ingenza ngokuzenzakalelayo ukuqonda nezenzo ngokuhlaziya inani elikhulu ledatha yamakhasimende nokufunda ekusebenzisaneni kwabasebenzisi. Kusukela ezincomweni zokuhamba ezenziwe ngokwezifiso kuya kuzilungiselelo zegumbi ezenziwe ngokwezifiso, i-AI ingaletha ububanzi obukhulu nobubanzi bokwenza ngokwezifiso okwakungatholakali ngaphambili ukuze kuchazwe kabusha indlela izinkampani ezisebenzelana ngayo nenkonzo yamakhasimende.

Izinzuzo zokusebenzisa i-AI ngale ndlela ziyakhanga. Sesixoxe kakade ngokuxhumana phakathi kokuhlangenwe nakho komuntu siqu nokwaneliseka kwamakhasimende, futhi yilokho i-AI engakunikeza khona. Ukudala okuhlangenwe nakho okukhumbulekayo kumakhasimende akho kwakha ukuxhumana ngokomzwelo nomkhiqizo wakho. Amakhasimende akho azizwa sengathi uyawaqonda, uthuthukisa ukwethembana nokwethembeka futhi uwenze abe namathuba amaningi okubuyela ehhotela lakho futhi ulincome kwabanye.

Kuyini Ngempela Ukuhlakanipha Kokwenziwa (AI)?

Ngendlela elula kakhulu, i-AI ubuchwepheshe obuvumela amakhompyutha ukuthi alingise ubuhlakani bomuntu. I-AI isebenzisa idatha ukuze iqonde umhlaba ozungezile kangcono. Ingasebenzisa lokho kuqonda ukwenza imisebenzi, ukusebenzisana, nokuxazulula izinkinga ngendlela ovame ukuyihlanganisa nengqondo yomuntu kuphela.

Futhi i-AI ayisekho ubuchwepheshe besikhathi esizayo. Sekukhona manje, kunezibonelo eziningi ezivamile ze-AI esezishintsha izimpilo zethu zansuku zonke. Ungabona ithonya kanye nokulula kwe-AI kumadivayisi ahlakaniphile asekhaya, abasizi bezwi bedijithali, kanye nezinhlelo zokuzenzakalela kwezimoto.

Amasu Okwenza I-AI Ibe Ngokwakho Ekwenzeni Izihambi

Imboni yokungenisa izihambi isivele isebenzisa amanye amasu okwenza kube ngokwakho i-AI, kodwa amanye asebenzisa kakhuluukuqamba izinto ezintshafuthi ziqala nje ukuhlolwa.

Izincomo ezenziwe ngokwezifiso

Izinjini zokuncoma zisebenzisa ama-algorithm e-AI ukuhlaziya izintandokazi kanye nokuziphatha kwekhasimende kwangaphambilini futhi zinikeze izincomo ezenziwe ngezifiso zezinsizakalo kanye nokuhlangenwe nakho okusekelwe kulolo datha. Izibonelo ezijwayelekile emkhakheni wokungenisa izihambi zifaka phakathi iziphakamiso zamaphakheji okuhamba enziwe ngezifiso, izincomo zokudlela zezivakashi, kanye nezinsiza zegumbi ezilungiselelwe ngokwezifiso ngokusekelwe kuzintandokazi zomuntu ngamunye.

Elinye ithuluzi elinjalo, ithuluzi le-Guest Experience Platform i-Duve, selivele lisetshenziswa yimikhiqizo engaphezu kwe-1'000 emazweni angu-60.

Isevisi Yamakhasimende Esebenza Ngaso Sonke Isikhathi

Abasizi ababonakalayo abasebenzisa i-AI kanye nama-chatbot bangasingatha izicelo eziningi zesevisi yamakhasimende futhi baba yinkimbinkimbi kakhulu emibuzweni abangayiphendula kanye nosizo abangalunikeza. Banikeza uhlelo lokuphendula olusebenza amahora angama-24 ngosuku, izinsuku eziyi-7 ngesonto, banganikeza izincomo ezenziwe ngezifiso, futhi banciphise inani lezingcingo eziya kubasebenzi abasebenzela ehhovisi. Lokho kuvumela abasebenzi ukuthi bachithe isikhathi esiningi ezindabeni zesevisi yamakhasimende lapho ukuthintana komuntu kwengeza khona inani.

Izindawo Ezithuthukisiwe Zamakamelo

Cabanga nje ungena ekamelweni lehhotela elinokushisa okuphelele elikhanyiswe ngendlela othanda ngayo, ibhokisi lakho olithandayo selilayishiwe, isiphuzo osithandayo silindile etafuleni, kanti umatilasi nomcamelo yikona nje ukuqina okuthandayo.

Lokho kungase kuzwakale kuyiphupho, kodwa sekuvele kungenzeka nge-AI. Ngokuhlanganisa ubuhlakani bokwenziwa namadivayisi e-Internet of Things, ungenza ngokuzenzakalelayo ukulawulwa kwama-thermostat, ukukhanyisa, kanye nezinhlelo zokuzijabulisa ukuze kuhambisane nezintandokazi zesivakashi sakho.

Ukubhukha Okuqondene Nawe

Okuhlangenwe nakho kwesivakashi ngomkhiqizo wakho kuqala isikhathi eside ngaphambi kokuba singene ehhotela lakho. I-AI inganikeza isevisi yokubhuka eyenzelwe wena ngokuhlaziya idatha yamakhasimende, iphakamise amahhotela athile, noma income izengezo ezifanelana nezintandokazi zazo.

Leli qhinga lisetshenziswe kahle yinkampani enkulu yamahhotela i-Hyatt. Ibambisene ne-Amazon Web Services ukusebenzisa idatha yamakhasimende ukuncoma amahhotela athile kumakhasimende ayo bese iphakamisa izengezo ezizokhanga ngokusekelwe kulokho abakuthandayo. Lo msebenzi wodwa wandise imali engenayo ye-Hyatt cishe ngamaRandi ayizigidi ezingu-40 ezinyangeni eziyisithupha nje.

Okuhlangenwe nakho Kokudlela Okulungiselelwe

Isofthiwe esebenzisa i-AI ehlanganiswe nokufunda komshini ingadala futhi okuhlangenwe nakho kokudla okwenzelwe wena ngokwezinto ozithandayo nezidingo ezithile. Isibonelo, uma isivakashi sinemikhawulo yokudla, i-AI ingakusiza ukuthi ulethe izinketho zemenyu ezenzelwe wena. Ungaqinisekisa futhi ukuthi izivakashi ezivamile zithola itafula lazo elizithandayo futhi wenze ngisho nokukhanya nomculo kube ngokwakho.

Ukumapha Okuphelele Kohambo

Nge-AI, ungahlela ngisho nokuhlala kwesivakashi konke ngokusekelwe ekuziphatheni kwabo kwangaphambilini kanye nezintandokazi zabo. Ungabanikeza iziphakamiso zezinsiza zasehhotela, izinhlobo zamakamelo, izinketho zokudluliselwa esikhumulweni sezindiza, okuhlangenwe nakho kokudla, kanye nemisebenzi abangayijabulela ngesikhathi sokuhlala kwabo. Lokho kungafaka ngisho nezincomo ngokusekelwe ezicini ezifana nesikhathi sosuku kanye nesimo sezulu.

Ukulinganiselwa kwe-AI ekuphatheni izihambi

Naphezu kwamandla ayo kanye nempumelelo yayo ezindaweni eziningi,I-AI ekuphatheni izihambikusenemikhawulo nobunzima. Inselele eyodwa yithuba lokufuduka kwemisebenzi njengoba i-AI kanye ne-automation kuthatha imisebenzi ethile. Lokhu kungaholela ekumelaneni kwabasebenzi kanye nezinyunyana kanye nokukhathazeka ngomthelela emnothweni wendawo.

Ukwenza ngokwezifiso, okubalulekile embonini yezihambi, kungaba yinselele ukuthi i-AI ifinyelele ezingeni elifanayo nelabasebenzi. Ukuqonda nokuphendula imizwa nezidingo zabantu eziyinkimbinkimbi kuseyindawo lapho i-AI inemikhawulo khona.

Kukhona futhi ukukhathazeka mayelana nobumfihlo kanye nokuphepha kwedatha. Izinhlelo ze-AI kwezokungenisa izihambi zivame ukuthembela enanini elikhulu ledatha yamakhasimende, okuphakamisa imibuzo mayelana nokuthi lolu lwazi lugcinwa futhi lusetshenziswa kanjani. Okokugcina, kunenkinga yezindleko kanye nokusetshenziswa - ukuhlanganisa i-AI ezinhlelweni zokungenisa izihambi ezikhona kungabiza kakhulu futhi kungadinga izinguquko ezinkulu engqalasizinda kanye nezinqubo.

Ithimba labafundi be-EHL laya eNgqungqutheleni ye-HITEC ka-2023 eDubai njengengxenye yoHlelo Lokuhamba Lwezemfundo lwe-EHL. Le ngqungquthela, eyingxenye ye-The Hotel Show, yahlanganisa abaholi bemboni ngamaphaneli, izingxoxo, kanye namaseminari. Abafundi bathole ithuba lokubamba iqhaza ezingxoxweni ezibalulekile kanye nokusiza ngemithwalo yemfanelo yokuphatha. Le ngqungquthela igxile ekusebenziseni ubuchwepheshe ukuze kutholakale imali futhi yabhekana nezinselele embonini yezokungenisa izihambi, njengobuhlakani bokwenziwa, ubuchwepheshe obuluhlaza, kanye ne-big data.

Becabanga ngalokhu okuhlangenwe nakho, abafundi baphetha ngokuthi ubuchwepheshe abuyona impendulo yakho konke embonini yezokungenisa izihambi:

Sibone ukuthi ubuchwepheshe busetshenziswa kanjani ukuthuthukisa ukusebenza kahle kanye nokuhlangenwe nakho kwezivakashi: ukuhlaziya idatha enkulu kuvumela abanikazi bamahhotela ukuthi baqoqe ukuqonda okwengeziwe futhi ngaleyo ndlela benze ngokwezifiso uhambo lwezivakashi zabo. Kodwa-ke, saqaphela ukuthi imfudumalo, uzwela, kanye nokunakekelwa komuntu ngamunye kochwepheshe bokungenisa izihambi kusabalulekile futhi akunakuthathelwa indawo. Ukuthinta komuntu kwenza izivakashi zizizwe zaziswa futhi kushiya umbono ongapheli kuzo.

Ukulinganisela Okuzenzakalelayo kanye Nokuthinta Komuntu

Enhliziyweni yayo, imboni yokungenisa izihambi imayelana nokukhonza abantu, futhi i-AI, uma isetshenziswa ngokucophelela, ingakusiza ukuthi wenze lokho kangcono. Ngokusebenzisa i-AI ukwenza uhambo lwesivakashi lube ngelwakho, ungakha ukwethembeka kwamakhasimende, uthuthukise ukwaneliseka, futhi uthuthukiseimali engenayo. Kodwa-ke, ukuthinta komuntu kusabalulekile. Ngokusebenzisa i-AI ukuhambisana nokuthinta komuntu kunokukufaka esikhundleni sayo, ungakha ukuxhumana okunenjongo futhi ulethe okuhlangenwe nakho kwamakhasimende okubalulekile. Mhlawumbe-ke, sekuyisikhathi sokufaka i-AI ehhotela lakho.isu lokusungula izinto ezintshabese uqala ukukusebenzisa.