I-AI Ekuphatheni Izihambi Ingathuthukisa Kanjani Isipiliyoni Sekhasimende Eliqondene Nakho

I-AI Ekuphatheni Izihambi Ingathuthukisa Kanjani Isipiliyoni Sekhasimende Eliqondene Nakho - Isikweletu Sesithombe EHL Hospitality Business School

Kusukela kusevisi yegumbi enikwe amandla yi-AI ekwazi ukudla okulula kwesihambeli sakho saphakathi kwamabili kuya kuma-chatbots anikeza iseluleko sokuvakasha njenge-globetrotter eyisidala, ubuhlakani bokufakelwa (AI) kwezokuvakasha kufana nokuba ne-unicorn engadini yakho yehhotela. Ungakwazi ukuyisebenzisela ukuheha amakhasimende, ubenze bazizwe behlukile, bazizwise bona uqobo, futhi ufunde kabanzi mayelana nebhizinisi lakho namakhasimende ukuze uhlale uphambili kwegeyimu. Noma ngabe usebenzisa ihhotela, indawo yokudlela noma insiza yokuvakasha, i-AI ingumsizi wezobuchwepheshe ongasehlukanisa nomkhiqizo wakho.

I-Artificial Intelligence isivele yenza uphawu embonini, ikakhulukazi ekulawuleni ulwazi lwezivakashi. Lapho, iguqula ukusebenzisana kwamakhasimende futhi inikeze usizo olusheshayo, ubusuku nemini ezivakashini. Ngesikhathi esifanayo, kukhulula abasebenzi basehhotela ukuthi basebenzise isikhathi sabo esiningi emininingwaneni emincane ejabulisa amakhasimende futhi ebenza bamamatheke.

Lapha, singena sijula emhlabeni oqhutshwa idatha we-AI ukuze sithole ukuthi iwumisa kanjani kabusha umkhakha futhi ivumela amabhizinisi ahlukahlukene okwamukela izihambi ukuthi anikeze okomuntu siqu kulo lonke uhambo lwamakhasimende , ekugcineni kuthuthukise umuzwa wesivakashi.

Amakhasimende Alangazelela Okokuzizwisa Okuqondene Nakho

Okuthandwa ngamakhasimende empathonjeni kuhlala kushintsha, futhi okwamanje, ukwenza kube ngokwakho kuyisidlo sosuku. Olunye ucwaningo olwenziwa ezivakashini zamahhotela ezingaphezu kuka-1,700 luthole ukuthi ukwenza kube ngokwakho kuxhumene ngokuqondile nokwaneliseka kwamakhasimende, abangu-61% abaphendula bathi bazimisele ukukhokha okwengeziwe ukuze bathole ukuzizwisa okungokwezifiso. Nokho, bangu-23% kuphela ababike ukuthi bahlangabezane namazinga aphezulu okwenza kube ngokwakho ngemva kokuhlala ehhotela kwakamuva.

Olunye ucwaningo luthole ukuthi u-78% wabahambi kungenzeka ukuthi ubhukhe izindawo zokulala ezinikeza ukuzizwisa komuntu siqu, futhi cishe uhhafu wabaphenduli uzimisele ukwabelana ngedatha yomuntu siqu edingekayo ukuze benze ukuhlala kwabo ngokwezifiso. Lesi sifiso sokuzizwisa komuntu siqu sivame kakhulu phakathi kwezinkulungwane zeminyaka kanye ne-Gen Z, izibalo zabantu ezimbili ezichitha imali enkulu ekuhambeni ngo-2024. Uma kubhekwa le mininingwane, kusobala ukuthi ukwehluleka ukunikeza izinto eziqondene nawe kuyithuba elilahlekile lokuhlukanisa umkhiqizo wakho futhi unikeze amakhasimende lokho akufunayo.

Lapho Kuhlangana Khona Ukwenza Okuthandwa Nguwe kanye ne-AI

Kunesidingo sokuzizwisa okuhlukile kokwamukela izihambi okufanelana nezidingo zomuntu ngamunye, futhi abavakashi abaningi bazimisele ukuzikhokhela iprimiyamu. Izincomo ezenziwe ngokwezifiso, izinsizakalo, kanye nezinsiza konke kungasiza ekudaleni ulwazi olukhumbulekayo futhi kuthuthukise ukwaneliseka kwamakhasimende, futhi i-AI ekhiqizayo iyithuluzi elilodwa ongalisebenzisa ukuze ulethe.

I-AI ingenza ngokuzenzakalelayo imininingwane nezenzo ngokuhlaziya amanani amakhulu edatha yekhasimende nokufunda ekusebenzisaneni nabasebenzisi. Kusukela ezincomweni zohambo ezenziwe ngokwezifiso kuye kuzilungiselelo zegumbi eziqondene nawe, i-AI ingaletha uhla olukhulu noluhlukahlukene lokwenza ngokwezifiso obekungafinyeleleki ngaphambilini ukuze kuchazwe kabusha ukuthi izinkampani zenza kanjani isevisi yamakhasimende.

Izinzuzo zokusebenzisa i-AI ngale ndlela ziyaphoqa. Sesixoxile kakade ngesixhumanisi phakathi kokuhlangenwe nakho komuntu siqu kanye nokwaneliseka kwamakhasimende, futhi yilokho i-AI engakunikeza yona. Ukudala okuhlangenwe nakho okukhumbulekayo kumakhasimende akho kwakha ukuxhumana okungokomzwelo nomkhiqizo wakho. Amakhasimende akho azizwa sengathi uyawaqonda, athuthukisa ukwethembana nokwethembeka futhi awenze abe maningi amathuba okuthi abuyele ehhotela lakho futhi alincome kwabanye.

Iyini Ngempela I-Artificial Intelligence (AI)?

Ngendlela yayo elula, i-AI ubuchwepheshe obenza amakhompyutha alingise ubuhlakani bomuntu. I-AI isebenzisa idatha ukuze iqonde umhlaba oyizungezile kangcono. Ingakwazi ke ukusebenzisa leyo mininingwane ukuze yenze imisebenzi, ihlanganyele, futhi ixazulule izinkinga ngendlela ojwayele ukuyihlanganisa nengqondo yomuntu.

Futhi i-AI ayiseyona ubuchwepheshe besikhathi esizayo. Kuningi kakhulu lapha futhi manje, kunezibonelo eziningi ezijwayelekile ze-AI esezishintsha izimpilo zethu zansuku zonke. Ungabona umthelela nokuba lula kwe-AI kumadivayisi ahlakaniphile asekhaya, abasizi bezwi bedijithali, nezinhlelo ezishintshayo zezimoto.

Amasu Okwenza Okuthandwa Nguwe we-AI eHospitality

Imboni yezihambi isivele isebenzisa amasu athile e-AI, kepha amanye angaphezuluezintshafuthi ziqala ukuhlolwa.

Izincomo ezenziwe ngezifiso

Izinjini zokuncoma zisebenzisa ama-algorithms e-AI ukuze zihlaziye izinto ezincanyelwayo zekhasimende ezedlule nokuziphatha futhi zinikeze izincomo eziqondene nawe zamasevisi nomuzwa osuselwe kuleyo datha. Izibonelo ezijwayelekile emkhakheni wokwamukela izihambi zifaka iziphakamiso zamaphakheji okuvakasha enziwe ngokwezifiso, izincomo zokudlela zezivakashi, nezinsiza zegumbi eziklanyelwe ngokusekelwe kokuthandwayo komuntu ngamunye.

Ithuluzi elilodwa elinjalo, ithuluzi le-Guest Experience Platform i-Duve, selisetshenziswa kakade izinkampani ezingaphezu kuka-1'000 emazweni angu-60.

Isevisi Yekhasimende Ngasikhathi sinye

Abasizi be-virtual abanamandla e-AI nama-chatbots bangasingatha izicelo eziningi zesevisi yamakhasimende futhi baya ngokuya baba yinkimbinkimbi emibuzweni abangayiphendula kanye nosizo abangalunikeza. Banikeza uhlelo lokuphendula lwe-24/7, banganikeza izincomo zomuntu siqu, futhi banciphise inani lezingcingo eziya kubasebenzi bedeski elingaphambili. Lokho kuvumela abasebenzi ukuthi bachithe isikhathi esiningi ezindabeni zesevisi yamakhasimende lapho ukuthintwa komuntu kunezela inani.

Izimo Zegumbi Ezithuthukisiwe

Zibone ngeso lengqondo ungena egumbini lehhotela lokushisa elikahle elikhanya ngendlela othanda ngayo, isethi yebhokisi lakho eliyintandokazi lilayishwe ngaphambili, isiphuzo osithandayo silindile phezu kwetafula, kanti umatilasi nomcamelo kuwukuqina nje okuthandayo.

Lokho kungase kuzwakale kuwukucabangela, kodwa sekungenzeka nge-AI. Ngokuhlanganisa ubuhlakani bokwenziwa namadivayisi e-inthanethi Yezinto, ungenza ngokuzenzakalelayo ukulawula kwama-thermostat, ukukhanyisa, namasistimu okuzijabulisa ukuze afane nezintandokazi zesivakashi sakho.

Ukubhuka komuntu siqu

Okuhlangenwe nakho kwesivakashi ngomkhiqizo wakho kuqala isikhathi eside ngaphambi kokuba singene ehhotela lakho. I-AI ingaletha isevisi yokubhukha yomuntu siqu kakhudlwana ngokuhlaziya idatha yekhasimende, iphakamise amahhotela athile, noma ituse izengezo ezifana nezintandokazi zabo.

Leli qhinga lisetshenziswe kahle yisikhondlakhondla sehhotela i-Hyatt. Ihlanganyele ne-Amazon Web Services ukuze isebenzise idatha yamakhasimende ukuncoma amahhotela athile kumakhasimende ayo bese iphakamisa izengezo ezingakhanga ngokusekelwe kulokho abakuthandayo. Le phrojekthi iyodwa ikhulise inzuzo ye-Hyatt cishe ngezigidi ezingama-$40 ezinyangeni eziyisithupha nje.

Okuhlangenwe nakho Kwezokudla Okuhlanganisiwe

Isoftware esebenza nge-AI ehlanganiswe nokufunda komshini ingaphinda idale ukuzizwisa okuqondene nomuntu okudlela okuthandayo kanye nezidingo ezithile. Isibonelo, uma isivakashi sinemikhawulo yokudla, i-AI ingakusiza ukuletha izinketho zemenyu ezenziwe ngokwezifiso. Ungaqinisekisa futhi ukuthi izivakashi ezijwayelekile zithola ithebula lazo eziyintandokazi futhi wenze kube ngokwakho ukukhanya nomculo.

Qedela Ukuhlelwa Kohambo

Nge-AI, ungakwazi nokuhlela konke ukuhlala kwesivakashi ngokusekelwe ekuziphatheni kwaso kwesikhathi esedlule nokuncamelayo. Ungabanikeza iziphakamiso zezinsiza zehhotela, izinhlobo zamakamelo, izinketho zokudlulisa isikhumulo sezindiza, okuhlangenwe nakho kokudla, kanye nemisebenzi abangayijabulela ngesikhathi sokuhlala kwabo. Lokho kungase kuhlanganise nezincomo ezisekelwe ezintweni ezifana nesikhathi sosuku nesimo sezulu.

Imikhawulo ye-AI eHospitality

Naphezu kwamandla kanye nempumelelo yayo ezindaweni eziningi,I-AI ngokwamukela izihambiusenakho ukulinganiselwa nobunzima. Inselele eyodwa amandla okususwa kwemisebenzi njengoba i-AI kanye ne-automation kuthatha imisebenzi ethile. Lokhu kungaholela ekuphikisweni kwabasebenzi nezinyunyana kanye nokukhathazeka ngomthelela emnothweni wendawo.

Ukwenza kube ngokwakho, okubalulekile embonini yokwamukela izihambi, kungaba inselele ku-AI ukuthi ifinyelele ezingeni elifanayo nelezisebenzi zabantu. Ukuqonda nokuphendula emizweni yomuntu nezidingo eziyinkimbinkimbi kuseyindawo lapho i-AI inemikhawulo khona.

Kukhona nokukhathazeka mayelana nobumfihlo bedatha nokuvikeleka. Amasistimu e-AI ekuphatheni izihambi ngokuvamile ancike enanini elikhulu ledatha yekhasimende, ephakamisa imibuzo mayelana nokuthi lolu lwazi lugcinwa futhi lusetshenziswe kanjani. Okokugcina, kunendaba yezindleko nokusebenzisa - ukuhlanganisa i-AI ezinhlelweni ezikhona zokwamukela izihambi kungase kubize futhi kungase kudinge izinguquko ezinkulu kungqalasizinda nezinqubo.

Ithimba labafundi be-EHL lihambele Ingqungquthela ye-HITEC ka-2023 e-Dubai njengengxenye yoHlelo Lokuhamba Kwezemfundo lwe-EHL. Le ngqungquthela, eyingxenye ye-The Hotel Show, ihlanganise abaholi bemboni ngamaphaneli, izingxoxo, namasemina. Abafundi bathole ithuba lokubamba iqhaza emaphuzwini abalulekile nasezingxoxweni futhi basize ngemisebenzi yokuphatha. Le ngqungquthela igxile ebuchwephesheni obusebenzisayo ukuze kutholwe imali futhi yabhekana nezinselele embonini yokwamukela izihambi, njengobuhlakani bokwenziwa, ubuchwepheshe obuluhlaza, kanye nedatha enkulu.

Uma becabanga ngalokhu okwenzekile, abafundi baphethe ngokuthi ubuchwepheshe abuyona impendulo yakho konke embonini yezokuvakasha:

Sibonile ukuthi ubuchwepheshe busetshenziswa kanjani ukuze kuthuthukiswe ukusebenza kahle kanye nolwazi lwesivakashi: ukuhlaziya idatha enkulu kuvumela abanikazi bamahhotela ukuthi baqoqe ukuqonda okwengeziwe futhi ngaleyo ndlela benze ngendlela oyifisayo uhambo lwezivakashi zabo. Kodwa-ke, saqaphela ukuthi imfudumalo, uzwela, nokunakekela komuntu ngamunye kwabasebenzi bokungenisa izihambi kuhlala yigugu futhi akunakuthathelwa indawo. Ukuthinta komuntu kwenza izihambeli zizizwe zaziswa futhi kushiya umbono ongenakucimeka kuzo.

Ukulinganisa Okuzenzakalelayo Nokuthinta Komuntu

Enhliziyweni yayo, imboni yokwamukela izihambi imayelana nokusebenzela abantu, futhi i-AI, uma isetshenziswa ngokucophelela, ingakusiza ukuthi wenze lokho kangcono. Ngokusebenzisa i-AI ukuze wenze uhambo lwesivakashi lube ngokwakho, ungakha ukwethembeka kwekhasimende, uthuthukise ukwaneliseka, futhi uthuthukiseimali engenayo. Nokho, ukuthinta komuntu kusabalulekile. Ngokusebenzisa i-AI ukugcwalisa ukuthinta komuntu kunokukumiselela, ungakha ukuxhumana okunengqondo futhi ulethe okuhlangenwe nakho kwamakhasimende okubalulekile. Mhlawumbe-ke, sekuyisikhathi sokufaka i-AI ehhotela lakhoisu lokusungulafuthi uqale ukukusebenzisa.