Abasebenzi abathengisa amahhotela bashintshe kakhulu kusukela kwalolu bhubhane. Njengoba amahhotela eqhubeka nokwakha kabusha amaqembu awo okuthengisa, isimo sokudayisa sishintshile, futhi ochwepheshe abaningi bokuthengisa basha embonini. Abaholi bezentengiso kudingeka basebenzise amasu amasha okuqeqesha nokuqeqesha abasebenzi banamuhla ukuze baqhubekisele phambili ukusebenza kwamahhotela.
Olunye lwezinguquko ezinkulu endaweni yokuthengiswa kwamahhotela ukuthembela okukhulayo ekuthengiseni kude. Ngaphezulu kwama-80% okuthengiswa kwamahhotela manje kwenziwa ngamashaneli akude, kukhuphula imodeli yokuthengisa yobuso nobuso imboni ngokuvamile ethembele kuyo ukuze kwakhiwe ubudlelwano. Abaholi bezentengiso kumele baqeqeshe amaqembu abo ukuze adayise ngempumelelo kulo mkhakha omusha wokubuka.
1. Thuthukisa Isethi Ebanzi Yamakhono Ebhizinisi
Isethi yamakhono okuthengisa adingekayo athuthuke kakhulu kule minyaka engu-20 edlule. Inqubo yokuthengisa evamile egxile olwazini lomkhiqizo, amakhono okusebenzelana nabantu, nezindlela zokuvala ayisanele. Abathengisi banamuhla badinga ukuma kwemakethe okubanzi, okuhlanganisa amaklayenti okucwaninga nezimboni, ukuqonda amathrendi emakethe, ukuthengisa okunenzuzo nobuchwepheshe bokumaketha, ukucija ukuxhumana, namakhono okuxoxa izindaba, kanye nokusebenzisa indlela yokubonisana yokuxazulula izinkinga. Abaholi kufanele bahlole amandla omthengisi ngamunye futhi bamqeqeshe ngamakhono adingekayo ukuze benze ukuthengisa endaweni yebhizinisi yanamuhla.
2. Gxila Esiphakamisweni Segugu
Ukuze baphumelele endaweni yamanje, lapho amanani okusabela ephansi, abathengisi kudingeka bashintshe indlela abacabanga ngayo basuke emikhiqizweni namanani entengo baye ekuvezeni inani eliyingqayizivele elivumela amahhotela abo kumakhasimende. Abaholi bezentengiso kufanele bahlanganyele namathimba abo ekuzilolongeni ukwenza iziphakamiso zenani eliphoqayo zengxenye yemakethe ngayinye, bedlulela ngale kwezitatimende ezijwayelekile ukuze bagqamise izinzuzo ezithile ezithinta abathengi.
3. Buyela Eziyisisekelo Zokuthengisa
Ukufinyelela leli zinga lokuthuthuka kwezokuthengisa kuqala ngokuqinisekisa ukuthi iqembu likwazi ukuqonda okuyisisekelo kokuthengisa:
- Ukuqonda izinsimbi zenqubo yokuthengisa
- Ukuhambisa ngempumelelo amathemba esigabeni ngasinye
- Ukusebenzisa ubuchwepheshe ukuthuthukisa ukuhambisana
- Ukusebenzisa abahleli bezingcingo ukulungiselela izingxoxo ezizuzisayo
Isinyathelo ngasinye kufanele sibe nezinhloso ezicacile futhi sihambisane nalapho umthengi ekhona ohambweni lwakhe. Ukusebenzisa ngokungaguquki i-CRM yehhotela kubalulekile ekulawuleni amapayipi kanye nokuqhuba izinyathelo ezilandelayo zokuvala ibhizinisi.
4. Ithemba elinenjongo
Abathengisi kufanele bafake imibandela ebalulekile ekufuneni kwabo ukufinyelela ukuze baphoqe abathengi abamatasa ukuthi baphendule:
- Ubulula besicelo
- Inani eliyingqayizivele elinikeziwe
- Ukuhambisana nezinjongo zomthengi
- Ukuqondanisa nezinto eziza kuqala kubo
Abaholi bezentengiso kufanele babuyekeze njalo ama-imeyili eqembu labo futhi bajoyine izingcingo zokuthengisa ukuze banikeze impendulo. Ukuthuthukisa imibhalo eqondene nengxenye ethile kanye neziphakamiso zenani kuqinisekisa ukuvumelana ekusebenzeni.
5. Sebenzisa Ukuthengisa Komphakathi
Njengoba ukuthengiswa kwe-B2B kuya ngokuya kushintshela eziteshini zedijithali, ukuthengiswa komphakathi kuba isu elibalulekile ukuze amaqembu athengisa amahhotela azihlukanise. Abaholi bezentengiselwano kumele baqondise amaqembu abo ukuthi asebenze ezinkundleni lapho abathengi abaqondiswe kubo behlanganyela khona, kungaba i-LinkedIn yamakhasimende ezinkampani noma i-Facebook ne-Instagram yezimakethe Zezenhlalakahle, Ezempi, Ezemfundo, Ezenkolo, kanye Nezobuzalwane (SMERF).
Ngokwabelana ngokuqukethwe okufanele kanye nokwakha amanethiwekhi abo, abathengisi bangakwazi ukusungula amabhrendi abo siqu kanye nobuholi bemicabango, kunokuba bavele bamise ihhotela. Abathengi kungenzeka kakhulu ukuthi bathembe futhi bazibandakanye nokuqukethwe okuvela kumthengisi ngamunye uma kuqhathaniswa nezinto zokuthengisa ezijwayelekile. Amathuluzi okuthengisa omphakathi nawo avumela abathengisi ukuthi baguqule izingcingo ezibandayo zibe amathemba afudumele ngokucwaninga imikhondo, ukuhlonza abathintwayo abakhulu, kanye nokuthola izinto ezifanayo ukuze bakhe ubuhlobo.
6. Lungiselela Ingxoxo Yebhizinisi Ngayinye
Nakuba iziteshi zingase ziguquke, ukubaluleka kokulungisa izingcingo kuhlala kungaphelelwa yisikhathi. Amaqembu okuthengisa kufanele asebenzise ithempulethi yokuhlela ikholi engaguquki ukuze:
- Yenza ucwaningo ngethemba
- Khomba abathintwayo abakhulu nabathatha izinqumo
- Nquma izinzuzo zehhotela ezifanele kakhulu ozozigqamisa
- Bheka kusengaphambili futhi ulungiselele ukuphikisa
- Chaza izinyathelo ezilandelayo ezicacile zokuthuthukisa ukuthengisa
Ngokuthatha isikhathi sokulungiselela ukuba nengxoxo yebhizinisi, hhayi nje ukuthengisa okujwayelekile, abathengisi basebenzisa ngokugcwele lokho kuxhumana okubalulekile nabathengi abazibandakanyayo.
Labo abazibophezela kulezi zinguquko bazokwakha ubudlelwano bamakhasimende obujulile futhi baqhubekise ukukhula kwemali engenayo kule ndawo eguquguqukayo neyinselele.
Isikhathi sokuthumela: Sep-04-2024
