Izindlela Eziyisithupha Eziphumelelayo Zokuphakamisa Abasebenzi Bokuthengisa Amahhotela Banamuhla

Abasebenzi bokuthengisa amahhotela bashintshe kakhulu kusukela ubhubhane. Njengoba amahhotela eqhubeka nokwakha kabusha amaqembu awo okuthengisa, isimo sokuthengisa sishintshile, futhi ochwepheshe abaningi bokuthengisa basanda kungena embonini. Abaholi bezokuthengisa badinga ukusebenzisa amasu amasha ukuqeqesha nokuqeqesha abasebenzi banamuhla ukuze baqhube ukusebenza kwamahhotela.

Enye yezinguquko ezinkulu endaweni yokuthengisa amahhotela ukuthembela okukhulayo ekuthengiseni kude. Ngaphezu kwama-80% okuthengiswa kwamahhotela manje kwenziwa ngeziteshi ezikude, okuguqula imodeli yokuthengisa yendabuko yobuso nobuso imboni eyayithembele kuyo ukwakha ubudlelwano. Abaholi bezokuthengisa kumele baqeqeshe amaqembu abo ukuze bathengise ngempumelelo kule ndawo entsha ebonakalayo.

1. Thuthukisa Isethi Ebanzi Yamakhono Ebhizinisi

Amakhono okuthengisa adingekayo athuthuke kakhulu eminyakeni engama-20 edlule. Inqubo yokuthengisa yendabuko egxile olwazini lomkhiqizo, amakhono okuxhumana nabantu, kanye namasu okuvala ayisanele. Abathengisi banamuhla badinga ukuqondiswa okubanzi kwemakethe, okuhlanganisa ukucwaninga amakhasimende kanye nezimboni, ukuqonda izitayela zemakethe, ukusebenzisa ubuchwepheshe bokuthengisa nokumaketha, ukulola amakhono okuxhumana, kanye nokuxoxa izindaba, kanye nokwamukela indlela yokubonisana yokuxazulula izinkinga. Abaholi kumele bahlole amandla omthengisi ngamunye futhi babaqeqeshe ngamakhono adingekayo ukuze benze ukuthengisa endaweni yebhizinisi yanamuhla.

2. Gxila ku-Value Proposition

Ukuze baphumelele esimweni samanje, lapho amazinga okuphendula ephansi, abathengisi kudingeka bashintshe indlela abacabanga ngayo kusukela ekubekeni imikhiqizo namanani kuphela baye ekuvezeni inani eliyingqayizivele ihhotela labo elilinika amakhasimende. Abaholi bezentengiselwano kufanele bahlanganyele namaqembu abo emisebenzini yokwakha iziphakamiso zenani elihehayo zengxenye ngayinye yemakethe, badlulele ngale kwezitatimende ezijwayelekile ukuze baqokomise izinzuzo ezithile ezithinta abathengi.

3. Buyela Ezisekelweni Zokuthengisa

Ukufinyelela leli zinga lobuchwepheshe bokuthengisa kuqala ngokuqinisekisa ukuthi ithimba liyaqonda kahle izisekelo zokuthengisa:

• Ukuqonda indlela inqubo yokuthengisa esebenza ngayo
• Ukuhambisa ngempumelelo amathuba okuthola ithuba kuzo zonke izigaba
• Ukusebenzisa ubuchwepheshe ukuthuthukisa ukufaneleka
• Ukusebenzisa abahleli bezingcingo ukulungiselela izingxoxo ezinenjongo

Isinyathelo ngasinye kufanele sibe nezinhloso ezicacile futhi sivumelane nokuthi umthengi ukuphi ohambweni lwakhe. Ukusebenzisa njalo i-CRM yehhotela kubalulekile ekuphatheni ipayipi kanye nokuqhuba izinyathelo ezilandelayo zokuvala ibhizinisi.

4. Ithemba Elinenjongo

Abathengisi kumele bafake izindlela ezibalulekile ekufinyeleleni kwabo ekufuneni ukuze baphoqe abathengi abamatasa ukuba baphendule:

• Ukulula kwesicelo
• Inani eliyingqayizivele elinikezwayo
• Ukufaneleka kwezinhloso zomthengi
• Ukuqondanisa nezinto eziza kuqala kubo

Abaholi bezentengiso kufanele babuyekeze njalo ama-imeyili eqembu labo futhi bajoyine izingcingo zokuthengisa ukuze banikeze impendulo. Ukuthuthukisa izikripthi eziqondene nesigaba kanye neziphakamiso zenani kuqinisekisa ukuhambisana kokusebenza.

5. Sebenzisa Ukuthengisa Komphakathi

Njengoba ukuthengiswa kwe-B2B kuqhubeka ngokuya ngokuya kushintshela eziteshini zedijithali, ukuthengisa kwezenhlalo kuba isu elibalulekile lokuthi amaqembu okuthengisa amahhotela azihlukanise. Abaholi bezentengiso kumele baqondise amaqembu abo ukuthi asebenze ezinkundleni lapho abathengi babo abaqondisiwe behlanganyela khona, kungaba yi-LinkedIn yamakhasimende ezinkampani noma i-Facebook ne-Instagram yezimakethe zezenhlalo, zezempi, zezemfundo, zenkolo, kanye neze-Fraternal (SMERF).

Ngokwabelana ngokuqukethwe okufanele nokwakha amanethiwekhi abo, abathengisi bangasungula izinhlobo zabo zomuntu siqu kanye nobuholi bomcabango, kunokuba bamane banikeze ihhotela ithuba lokubonisana. Abathengi banamathuba amaningi okuthemba nokuzibandakanya nokuqukethwe okuvela kubathengisi ngabanye uma kuqhathaniswa nezinto zokumaketha ezivamile. Amathuluzi okuthengisa ezenhlalo nawo avumela abathengisi ukuthi baguqule izingcingo ezibandayo zibe amathuba okufudumala ngokucwaninga ngamakhasimende, ukuhlonza oxhumana nabo ababalulekile, nokuthola izinto ezifanayo zokwakha ubuhlobo.

6. Lungiselela Ingxoxo Yebhizinisi Ngayinye

Nakuba iziteshi zingase zishintshe, ukubaluleka kokulungiselela kahle izingcingo kuhlala phakade. Amaqembu okuthengisa kufanele asebenzise ithempulethi elihambisanayo lokuhlela izingcingo ukuze:

• Yenza ucwaningo ngalowo muntu ongase abe khona
• Thola oxhumana nabo ababalulekile kanye nabenzi bezinqumo
• Nquma izinzuzo zehhotela ezifanele kakhulu ongazigqamisa
• Lindela futhi ulungiselele ukuphikiswa
• Chaza izinyathelo ezilandelayo ezicacile zokuqhubekisela phambili ukuthengiswa

Ngokuzinika isikhathi sokulungiselela ukuba nengxoxo yebhizinisi, hhayi nje inkulumo yokuthengisa evamile, abathengisi basebenzisa ngokugcwele lokho kuxhumana okuwusizo nabathengi abaxhumana nabo.

Labo abazibophezele kulezi zinguquko bazokwakha ubudlelwano obujulile namakhasimende futhi baqhubekisele phambili ukukhula kwemali engenayo kulesi simo esiguquguqukayo nesinzima.